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Fake FAQs
Marketers have borrowed the FAQ format from instructional websites in the hopes of giving complex, confusing, and discouraging information about their products the appearance of user friendliness....
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Is your web writer stealing content? Are you encouraging plagiarism?
Do you patronize a business that steals content? Continue reading →
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To engage website readers, replace “we” with “you”
To engage website visitors, shift the focus from what your organization is doing for them to what they can do with your products and services. Continue reading →
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Storytelling for Social Media
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to...
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